As Pointe Studio’s Art Director, I helped guide the brands evolution from a grip sock company to a lifestyle studio brand leading in beautiful fitness accessories. While Pointe Studio is always fitness first, the elevated photography aligns the brand with contemporary fashion labels while squarely living in the athletic space.

Beauty and Function. Athletic accessories that motivate and empower.

Pointe Studio has become known for having the best designed offering in the market. Under my design direction, Pointe Studio’s product line expanded from 1 body style to 6 different silhouettes with new knit and dye techniques each season. The designs and patterns are bright and fun while still being thoughtful.

The brand logo embodies our dedication to elevated, modern, and graphic minded design with a twist. Based on the balance of delicate shapes, dots, and lines, each logo element can be isolated or combined.