Have Fun Feel Good

Art Direction for Richer Poorer’s Summer 2018 digital campaign.

HAVE FUN FEEL GOOD WAS A DIGITAL CAMPAIGN HIGHLIGHTING TEES AND SOCKS. THE GOAL WAS TO SHOWCASE THE CREATIVE AND QUIRKY SIDE OF THE RICHER POORER BRAND WHILE INCREASING REVENUE during the slower summer months. ILLUSTRATIVE ELEMENTS PULLED FROM SOCK DESIGNS WERE INTEGRATED INTO STUDIO AND LIFESTYLE PHOTOGRAPHY. THE ART DIRECTION TOOK OVER ALL DTC TOUCH POINTS: FROM THE WEBSITE, TO EMAIL, SOCIAL, AND DIGITAL ADS. AOV WENT UP AN AVERAGE OF 20% DURING THE DURATION OF THE CAMPAIGN WITH INCREASES IN TRAFFIC FROM EMAIL AND SOCIAL CHANNELS.