Richer Poorer Holiday 2017

Art Direction, Web Design, Digital Marketing

Richer Poorer highlighted key products for their 2017 holiday campaign. Taking the marketing concept, I created photo assets and designed landing pages to drive the selling season.
Richer Poorer highlighted key products for their 2017 holiday campaign. Taking the marketing concept, I created photo assets and designed landing pages to drive the selling season.
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Using the theme of a "California Christmas", we promoted our best sellers: tees, sweats, bralettes, boxers, and gift packs.
Using the theme of a "California Christmas", we promoted our best sellers: tees, sweats, bralettes, boxers, and gift packs.
When designing the campaign landing page, the challenge was to showcase key products as well as tell a marketing story, all while pushing product conversion.
When designing the campaign landing page, the challenge was to showcase key products as well as tell a marketing story, all while pushing product conversion.
Working closely with a small team of developers, we built a landing page that had dynamic and mobile responsive modular blocks and quick shop capabilities.
Working closely with a small team of developers, we built a landing page that had dynamic and mobile responsive modular blocks and quick shop capabilities.
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